White Papers, E-Books & Case Studies

An informative, well-written white paper or e-book shows off your expertise like nothing else. Why put your reputation in the hands of anyone but a true pro?

A white paper offers in-depth information and solid advice on a topic of interest to your prospective clients, establishing your brand as an industry leader.

What's more, a white paper compels your website visitors to supply their contact details and enter the sales funnel, generating hundreds or even thousands of quality leads. But nothing could be more time-consuming to research and write.

With white papers influencing the purchasing decisions of no less than 86% of B2B customers, the question is no longer whether you need a convincing white paper, but how you’re going to create it.

With Prose Media, your white paper, e-book, or case study will be crafted by top-notch writers with expertise in your field.

Count on us to combine smart research with superior prose, producing a persuasive, insightful report that’s a pleasure to read.

Generate leads

Want to know who your prospects are? Of course you do! Nothing beats white papers for capturing leads. Since these publications are perceived as having high inherent value, customers feel comfortable providing their contact information in order to download them.
The ultimate soft sell

Before they’re willing to buy, prospects want to clearly understand the value of what you’re selling. A white paper makes the ultimate case, providing key selling points and skillfully addressing any potential roadblocks.
Stand out as a thought leader

Anyone can claim they’re the best, but how do you actually prove it to prospective customers? A well-written white paper shows off your expertise like nothing else, building trust and respect among prospects and establishing your brand as a credible thought leader.
Cost-effective

In the pre-Internet age, generating a lead through traditional advertising could cost upwards of $50. Now, after a modest upfront charge, your cost per lead will be close to zero, and you’ll have a powerful lead-generating tool that lives online and keeps on giving.
It gets shared

White papers are the most commonly shared type of marketing content, with 89% of readers passing them on to others. Talk about increased brand exposure!
A secret weapon in your content arsenal

A white paper can be distributed in many ways—on your website, in response to customer inquiries, or as a handout at conferences and events. Its material can also be repurposed into blog posts, newsletters, and other publications for years to come. Plus, in an age of iPads and Kindles, people have never been more excited to download and read e-books. White papers allow you to position your brand on the cutting-edge in a format people love.

Pricing for White Papers, E-Books & Case Studies

Standard $0.50 / word

E.g., a 6-page e-book (1,500 words): $750

Skilled writers typically earlier in their careers
Excellent for straightforward, easy-to-understand topics for a general audience
Good fit for personal brands and startups on a budget

Expert $1.00 / word

E.g., a 6-page e-book (1,500 words): $1,500

Professional journalists and copywriters with industry knowledge
A smart angle on industry topics for a general or professional audience
Good fit for small to mid-sized companies

Premium $1.50 / word

E.g., a 6-page e-book (1,500 words): $2,250

Top journalists and copywriters; specialized industry expertise
Path-breaking perspectives and commanding thought leadership for an audience of industry experts
Best fit for mid- to large-sized companies

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All writing packages include

High-quality content

Editing and proofreading

Free revisions

Hand-picked writers

Account management

Streamlined platform

Prose Knows White Papers, E-Books & Case Studies

Smart writers, smart content, smart choice

The three keys to writing a top-notch white paper are research, strong writing, and marketing prowess. Our pros have all three. Count on us to come up with innovative ideas and express them in a clear, accessible way. We can even propose a topic and perform the necessary research, so you don’t have any stress.

Nothing beats industry expertise

For an informative white paper, you need an expert in the know. At Prose, we hand-select the perfect writer for your project — someone with proven experience writing in your field.

Education + Persuasion = Sales

Our white papers strike a careful balance—educating readers without sounding like an ad and validating your offerings without explicitly promoting them. In other words, they advance your agenda in a tone that’s subtle, sophisticated, and authentic.

We're editors too

Creating a white paper can be a challenging ordeal. Save time and resources by leaving it to the pros. We don’t just write a rough draft. Our dedicated editors polish and proofread every word, handling the entire process from beginning to end. Want your white paper formatted and designed? We'll do that too.