Much digital ink has been spilled in the attempt to understand marketing to women. Despite the fact that relevant marketing techniques from Jack Morton’s brilliant “Beyond Pink,” are common knowledge, more than 90 percent of women say advertisers don’t understand women. What are those advertisers missing? Women are not some alien race or mysterious force...
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By the Editors at Prose
Sure, the U.S. News & World Report rankings are an important source of buzz for your university, but rankings alone won’t attract and retain today’s best and brightest. In the same way that they’ve transformed the fast food, retail and entertainment industries, the millennial generation — those born between the early 1980s and...
By the Editors at Prose
It’s a head-scratcher. Although most people work hard, not everyone is willing to play hard, at least when it comes to taking their earned vacation time. According to the U.S. Travel Association, American workers fail on average to use nearly five vacation days a year. This not only results in less productive employees, but it can also...
By the Editors at Prose
Although travel guides will always be in vogue, today’s voyagers rely heavily on travel websites and social media to spark ideas and book their excursions. Between people who are planning vacations and those who are dreaming about them, plenty of people are interested in visiting your website and blog. By offering great content that assist...
By the Editors at Prose
Your goal in social media marketing is to build a relationship with your target audience. To make your company seem as attractive and credible as possible, you need to offer highly relevant, engaging content on a consistent basis — but that’s not always as easy as it sounds. Indeed, the informal nature of social media...