As a beauty brand, you’re on the cutting edge of everything trendy. In fact, you’re often the one who decides what’s hot and what’s not! The last thing your gorgeous marketing should do is cling to old-school advertising while your competitors embrace what’s new and popular.
What’s new and popular — and effective — is...
As a successful Middle Eastern company seeking to expand your marketing efforts internationally, you know that content marketing is critical to introduce your brand globally and connect with new customers worldwide.
In a survey of Middle Eastern marketers, 69 percent reported that they consider content marketing to be “very important,” and 60 percent said...
Conversion rates measure the value of your total Internet presence. Steering traffic to your website is just the first step. Unless visitors take action — in a word, convert — the most dazzling website is just a neon sign in cyberspace. Whether you’re using a website to sell or just capture contact information, a few...
Given how we all groan about the horror of email inboxes stuffed with spam, you might conclude that email marketing is a waste of time. The facts, however, tell a different story:
Nobody disputes that content is king and will likely reign for a long time to come. But there’s a new knight at the roundtable: video. From new product rollouts to branding videos to how-tos and explainers, video content is making quite a splash:
