Creative, brilliant copy has always been the lifeblood of traditional advertising and marketing strategies. Today, instead of pushing products and services, we also dance with customers and romance new prospects to the tune of smart, relevant, timely content. If done well, the paybacks range from enhanced thought leadership to brand loyalty and new-market expansion. But...
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By the Editors at Prose
By the Editors at Prose
You know how to build a business. But have you considered how developing a more robust content marketing strategy can help your construction company get ahead?
By demonstrating your knowledge and your professionalism through blogging, white papers, and social media, you can attract and keep more customers.
Sounds simple enough, right? There is, of course,...
By the Editors at Prose
Most writers rely on two tried-and-true methods for grabbing people’s attention: Lead with an eye-catching title and follow it up with a brief but compelling introduction that lets the reader know that the answer to their question lies below.
Titles in particular are vitally important — that’s how you get people to click and enter...
By the Editors at Prose
Prose Media strives to deliver polished content that is both compelling and true to your brand. To help us get it right the first time, we ask that you clarify your needs in a brief but comprehensive questionnaire that covers length, tone, goals, research, and target audience. Our writers often hit the bull’s-eye the first...
By the Editors at Prose
As a consumer goods company, you have lots of useful information about your industry that your customers would love to know.
Engaging blog posts, e-books and white pages, and social media updates about high-interest consumer topics allow you to share your expertise and earn consumers’ gratitude and loyalty, even before they make a purchase.
Here...