As an automotive brand, you have access to a large audience of prospects and customers with an inherent need for your expertise. A well-executed content marketing campaign can ensure your brand connects with your audience right from the start of their journey. Walk alongside them throughout the decision-making process, not as a pushy salesperson...
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By the Editors at Prose
By the Editors at Prose
In his books and classes, writing guru William Zinsser offered writers plenty of tips on writing well: write clearly, use active voice, steer clear of jargon and big words, and make readers feel your enthusiasm for the topic. He also distilled the importance of good writing into one simple sentence: “Good writing has an...
By the Editors at Prose
Nonprofit organizations around the globe have a thorny dilemma: They exist to serve others, but to do so they need a steady influx of funds. For many nonprofits, a major stumbling block is identifying and engaging donors who support the mission and are willing to donate operating cash. In-person community fundraisers can be effective, but...
By the Editors at Prose
Inundated with media messages from every direction, consumers and B2B prospects have become adept at eluding or ignoring ads. And “sell by not selling” has become the latest marketing mantra. What could traditional copywriting possibly offer your business in today's digital age?
Fortunately, the death knell for copywriting has not been sounded yet. Successful ad campaigns will...
By the Editors at Prose
How we receive and deliver information about health is changing. Insurance companies are moving customer service online, medical offices are digitizing healthcare records, and some doctors are even seeing patients online.
Best practices for marketing your healthcare technology company are changing, too. Traditional marketing methods that worked to establish relationships with medical offices...