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3 Ways to Court Users With Your Relationship Site
By the Editors at Prose

Relationships matter — in dating and in business. And if romance is your business? Then the right relationship between your site and its users is what makes your brand stand out and keeps users interested after the first exploratory clicks. As with dating, there are time-tested strategies for forming a lasting connection. Here are three tactics...

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Marketing for Marketers: What Can Content Marketing Do for Ad Tech?
By the Editors at Prose

As an advertising technology brand, you know how difficult it is to explain the intricacies of your new and rapidly evolving industry to a lay audience. Even the people that need your solutions the most may find them hard to understand. 

That’s where content marketing can help. Whether it’s blog posts, e-books, white papers, or...

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The Doctor’s In: How Content Marketing Can Enhance the Medical Device Industry
By the Editors at Prose

Content marketing opens a new world of opportunity for medical device manufacturers and related brands to communicate their message.

By using a combination of smart digital formats — websites, blog posts, social media, articles, newsletters, case studies, and white papers — you can reach and influence everyone in your target audience.

Here are five tips to...

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The Wellness Writing Conundrum: Crafting Content that Informs and Inspires
By the Editors at Prose

Health and wellness brands today face a unique content marketing challenge: creating compelling online content for an audience of highly educated professionals and lay consumers. 

Whether you’re offering blog posts, e-books, or social media updates, you want write engaging, informative content about topics consumers care about. But you also want to gain the respect of...

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No Vacancy: Filling Hotel Rooms With Smart Content Marketing
By the Editors at Prose

Between the clamor from Yelp and competition from crowd-sourcing sites like Airbnb, hoteliers face unprecedented challenges when it comes to filling their rooms with happy guests.

The hotels that are overcoming those challenges are succeeding through savvy content marketing that does more than inform travelers about rates and amenities.

Smart brands use well-crafted, compelling digital...

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