Relationships matter — in dating and in business. And if romance is your business? Then the right relationship between your site and its users is what makes your brand stand out and keeps users interested after the first exploratory clicks. As with dating, there are time-tested strategies for forming a lasting connection. Here are three tactics...
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By the Editors at Prose
As an advertising technology brand, you know how difficult it is to explain the intricacies of your new and rapidly evolving industry to a lay audience. Even the people that need your solutions the most may find them hard to understand.
That’s where content marketing can help. Whether it’s blog posts, e-books, white papers, or...
By the Editors at Prose
Content marketing opens a new world of opportunity for medical device manufacturers and related brands to communicate their message.
By using a combination of smart digital formats — websites, blog posts, social media, articles, newsletters, case studies, and white papers — you can reach and influence everyone in your target audience.
Here are five tips to...
By the Editors at Prose
Health and wellness brands today face a unique content marketing challenge: creating compelling online content for an audience of highly educated professionals and lay consumers.
Whether you’re offering blog posts, e-books, or social media updates, you want write engaging, informative content about topics consumers care about. But you also want to gain the respect of...
By the Editors at Prose
Between the clamor from Yelp and competition from crowd-sourcing sites like Airbnb, hoteliers face unprecedented challenges when it comes to filling their rooms with happy guests.
The hotels that are overcoming those challenges are succeeding through savvy content marketing that does more than inform travelers about rates and amenities.
Smart brands use well-crafted, compelling digital...