Consumers today don’t know who to trust. Lacking your knowledgeable insider perspective, they wonder how new drugs and pharma products were developed, whether they’re safe, and why they cost as much as they do. Most of all, they wonder how your products will affect their daily lives.
It’s up to you to explain all of...
When venturing into the global market, it’s essential to understand the nuances of many different cultures. Fortunately, there’s one aspect of marketing globally that you don’t need to customize for each individual culture: language.
As one regional expert recently observed, “Asia’s growing prominence on the global stage is giving rise to a new generation...
Your firm has a treasury of essential information on accounting topics, and your clients and prospective clients are eager to gain access to it.
By using content marketing to share your accounting expertise with your target audience — writing engaging blog posts, e-books, and social media posts about the cutting-edge consumer topics they care about...
You put a lot of effort into marketing your higher education brand so that prospective students can see the benefits that come from attending your institution.
Although direct mail marketing used to be the signature recruitment strategy for schools, students have now moved online, making content marketing the most efficient vehicle to build and showcase...
From the shale revolution to the boom in renewable energy, we’re in turbulent times. But consumers’ insatiable demand for energy means that even in times of change, your energy brand will remain robust. The secret is to stay ahead of the curve.
One of the best ways to show your commitment to innovation is with...
