Global ad spending in the financial sector is expected to reach $164.8 billion by 2017. That’s a lot of brands clamoring for attention. What’s the best way to stand out from that crowded and noisy space? By doing something different: content marketing. While advertising is about making claims — the best this, the top...
Prose Blogs Listing
Latest
By the Editors at Prose
By the Editors at Prose
Conventional wisdom tells us that attention spans are short so content should be shorter. That might be true when it comes to the latest celebrity gossip, but when people are truly interested in your message, they want more than a bite-sized teaser. Social media campaigns and 500-word blog posts can jump-start engagement, but longer content, like...
By the Editors at Prose
With the increased emphasis on transparency, the public is eager to learn about what government agencies and elected officials do, and they expect for that information to be available online. Whether it’s high-quality blog posts, e-books, or social media, content marketing can help your office provide the public with the information they crave.
Of course,...
By the Editors at Prose
The “ghost” part may make it sound a bit spooky, but there’s nothing mysterious or shady about them. Ghostwriters have been around the literary world for at least a century, though the term itself wasn’t coined until 1921. And not by any literary great, but by the first baseball agent, Christy Walsh, who put out...
By the Editors at Prose
When you think fitness, you’re probably not thinking of your computer. After all, taking care of your body means being outdoors, being on your feet, or being active, right?
That may be the lifestyle your fitness brand wants to portray for your customers, but for the 23 hours in a day when they aren’t working...