The word is out: Highly engaging content that informs and begs to be shared is scoring conversions and hooking leads. What kind of content? Everything from blog posts and social media to bylined articles, white papers, e-books, webinars, and podcasts — to name just a few. Successful lead-generation content has only one universal imperative: Value....
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By the Editors at Prose
Ordering a “fried mattress” and a “bowl of sandals” on your first trip abroad may be a funny dinner story. At home. With your friends. But your English-speaking business prospects won’t be amused if they find mistakes in your company’s content writing. Well, they may be amused, but they won’t take your business seriously. As...
By the Editors at Prose
Good stories. You want to tell them. We want to hear them. Who already knows how to find, craft, and deliver them? Journalists.
Long before the advent of search engines, journalists were perfecting the craft of dynamic, interesting, and informative content that could capture wide audiences. It’s hardly surprising then that as content marketing developed,...
By the Editors at Prose
Social media connects you to millions of potential customers, but to get the most out of it, you have to use the right content for the right slice of the social media audience. The best social media accounts are precisely targeted, updated frequently, and foster an ongoing dialogue with followers.
United Healthcare absolutely hit the nail...
By the Editors at Prose
Your healthcare firm has a cornucopia of vital information, and your potential customers are eager to gain access to it to improve their lives. By using content marketing to share your company’s knowledge with your target audience — writing engaging blog posts, e-books, and social media posts about the health or medical topics they care about —...