You may think fashion designers and jewelry artists have it easy when it comes to content marketing, since a picture is worth a thousand words. But what happens in the age of Instagram and Pinterest, when there are thousands of pictures? How can a burgeoning design business rise above the noise? The answer is—the written...
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By the Editors at Prose
By the Editors at Prose
Need to build awareness for a new book, TV series, movie, or album? One of the best ways to get people excited about your products is by offering entertaining, high-quality content.
But developing fresh content for your entertainment brand can be a daunting task. The entertainment industry is constantly changing, and there’s always something new happening, whether...
By the Editors at Prose
In the content marketing universe, e-books and white papers are renowned as the marketing materials most successful at influencing decision-makers and generating leads. Why are e-books and white papers so effective at forging a genuine connection between brands and their prospects? Because they provide significant value to their readers, building trust and loyalty for the brands...
By the Editors at Prose
Content marketing for commercial real estate is a high-level, high-stakes game. Unlike the residential real estate sector, you can’t just write a blog post describing “12 Ways to Stage Your Home.” To succeed in the incredibly competitive world of commercial real estate, you need to optimize the conversion rate and ROI of your content marketing...
By the Editors at Prose
Historically, architectural marketing has been based on word of mouth. Thanks to American Institute of Architects (AIA) regulations from 1909 that barred architects from even the most basic forms of marketing, all that left was client goodwill and word of mouth. Once the regulations were overturned (amazingly, not until 1990), architects started taking a closer...