In the online marketing game, residential real estate agents have a steep mountain to climb. With hundreds, if not thousands, of agents and brokers in each city, there’s a lot of competition for a few prime Google spots. But the situation isn’t as bleak as you might fear — only a small percentage of your competitors are...
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By the Editors at Prose
By the Editors at Prose
Educating prospective customers about your insurance products and services can be a challenge.
Many people don’t fully understand the importance of insurance to their own financial well-being. And younger consumers may seem beyond your reach, particularly the 60 percent of millennials who believe it’s more important to pay for expenses...
By the Editors at Prose
Of all the industries that can benefit from content marketing, healthcare professionals may stand to gain the most. As a healthcare brand, you have a monopoly on the most important ingredient of content marketing: relevance.
While marketers in other industries have to devote precious resources to brainstorming topics, doing A/B testing, and running analytics, healthcare...
By the Editors at Prose
More than in almost any other vertical, success for small game developers depends on word of mouth. If the right people (meaning influencers) love your game, you’ve got it made. The challenge is engaging the right people. Waiting for that Steam Greenlight just isn’t going to cut it. Even if you have a Steam...
By the Editors at Prose
The financial industry may not be the first thing that comes to mind when you think of content marketing, but the financial sector can actually benefit a great deal from a robust content marketing strategy. In the midst of global economic uncertainty, financial brands can build a strong brand, stand above the crowd, educate consumers,...