People use fashion to tell a story about who they are and what they want to be. Consumers look for styles that fit not only their own personal narrative and lifestyle but also the narrative and lifestyle they aspire to have.
To meet these needs, fashion brands need to offer a story that taps into the...
If you’re a business consultant of any kind, you know the key to successful marketing is to create a strong brand proposition and stand out from the crowded consultancy market. You aren’t selling a product, and you aren’t just selling a service — you’re selling your knowledge, your experience, and your competencies. That’s a lot to...
Consumers today don’t know who to trust. Lacking your knowledgeable insider perspective, they wonder how new drugs and pharma products were developed, whether they’re safe, and why they cost as much as they do. Most of all, they wonder how your products will affect their daily lives.
It’s up to you to explain all of...
Your firm has a treasury of essential information on accounting topics, and your clients and prospective clients are eager to gain access to it.
By using content marketing to share your accounting expertise with your target audience — writing engaging blog posts, e-books, and social media posts about the cutting-edge consumer topics they care about...
You put a lot of effort into marketing your higher education brand so that prospective students can see the benefits that come from attending your institution.
Although direct mail marketing used to be the signature recruitment strategy for schools, students have now moved online, making content marketing the most efficient vehicle to build and showcase...
