Social media connects you to millions of potential customers, but to get the most out of it, you have to use the right content for the right slice of the social media audience. The best social media accounts are precisely targeted, updated frequently, and foster an ongoing dialogue with followers.
United Healthcare absolutely hit the nail...
Your healthcare firm has a cornucopia of vital information, and your potential customers are eager to gain access to it to improve their lives. By using content marketing to share your company’s knowledge with your target audience — writing engaging blog posts, e-books, and social media posts about the health or medical topics they care about —...
Global ad spending in the financial sector is expected to reach $164.8 billion by 2017. That’s a lot of brands clamoring for attention. What’s the best way to stand out from that crowded and noisy space? By doing something different: content marketing. While advertising is about making claims — the best this, the top...
With the increased emphasis on transparency, the public is eager to learn about what government agencies and elected officials do, and they expect for that information to be available online. Whether it’s high-quality blog posts, e-books, or social media, content marketing can help your office provide the public with the information they crave.
Of course,...
When you think fitness, you’re probably not thinking of your computer. After all, taking care of your body means being outdoors, being on your feet, or being active, right?
That may be the lifestyle your fitness brand wants to portray for your customers, but for the 23 hours in a day when they aren’t working...
