Historically, architectural marketing has been based on word of mouth. Thanks to American Institute of Architects (AIA) regulations from 1909 that barred architects from even the most basic forms of marketing, all that left was client goodwill and word of mouth. Once the regulations were overturned (amazingly, not until 1990), architects started taking a closer...
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By the Editors at Prose
By the Editors at Prose
When buying and selling real estate, many realtors agree that the three most important attributes that determine whether or not a house will sell are, “Location, location, location.”
While this may be funny, in fact the importance of location goes further than just getting your listings moving. In fact, it pretty much summarizes what your...
By the Editors at Prose
Get ready for the understatement of the century: Parents don’t have a lot of time. And if your lifestyle brand is aimed at parents, your content is going to have work quickly and effectively to win and keep their attention. This can be accomplished through empathizing, entertaining, educating, or a thoughtful combination of the three. ...
By the Editors at Prose
Marketing for the life sciences and pharmaceutical sectors is changing. As traditional marketing and sales tactics decline due to increased cost and decreased effectiveness, a new approach to connecting with customers is on the rise: content marketing.
In a recent PwC study, 72 percent of respondents agreed that pharmaceutical companies are rethinking their sales and...
By the Editors at Prose
Recent statistics about the state of content marketing in the manufacturing world are staggering. In 2015, the Content Marketing Institute reported that 82 percent of surveyed manufacturers use content marketing as part of their marketing strategy. Of these, 85 percent use social media marketing, 84 percent use articles on their website, 70 percent use white papers, and 60 percent use blogs....