More than in almost any other vertical, success for small game developers depends on word of mouth. If the right people (meaning influencers) love your game, you’ve got it made. The challenge is engaging the right people. Waiting for that Steam Greenlight just isn’t going to cut it. Even if you have a Steam...
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By the Editors at Prose
The financial industry may not be the first thing that comes to mind when you think of content marketing, but the financial sector can actually benefit a great deal from a robust content marketing strategy. In the midst of global economic uncertainty, financial brands can build a strong brand, stand above the crowd, educate consumers,...
By the Editors at Prose
You may think fashion designers and jewelry artists have it easy when it comes to content marketing, since a picture is worth a thousand words. But what happens in the age of Instagram and Pinterest, when there are thousands of pictures? How can a burgeoning design business rise above the noise? The answer is—the written...
By the Editors at Prose
Need to build awareness for a new book, TV series, movie, or album? One of the best ways to get people excited about your products is by offering entertaining, high-quality content.
But developing fresh content for your entertainment brand can be a daunting task. The entertainment industry is constantly changing, and there’s always something new happening, whether...
By the Editors at Prose
Content marketing for commercial real estate is a high-level, high-stakes game. Unlike the residential real estate sector, you can’t just write a blog post describing “12 Ways to Stage Your Home.” To succeed in the incredibly competitive world of commercial real estate, you need to optimize the conversion rate and ROI of your content marketing...