Consumers are becoming smarter about their health, and when it comes to buying the food that’s best for their bodies, they’re not cheaping out. In fact, out of the more than 30,000 people polled by Nielsen in 2015, a whopping 88 percent said they would happily pay a higher price for healthier food. Millennials...
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By the Editors at Prose
Whether you’re a record label or a streaming platform, a musician or a management company, a band or a venue, a retailer or an instrument maker, you have a lot of information you want to offer to your fans, listeners, or potential customers. They’re already interested in what you produce, so it’s important to keep...
By the Editors at Prose
Every year, more medical devices hit the market, and an aging population means that the demand for medical devices will be skyrocketing as well. But while there are more and more potential customers (great!), there are also more products competing for their attention and business (not so great). You need to make sure the right...
By the Editors at Prose
As a provider of investing or wealth management advice, you have plenty of valuable information to convey to your clients and prospects.
By using content marketing to share your expertise with your target audience — writing engaging blog posts, white papers, e-books, and social media posts about the critical investing and wealth management topics they...
By the Editors at Prose
Sure, the U.S. News & World Report rankings are an important source of buzz for your university, but rankings alone won’t attract and retain today’s best and brightest. In the same way that they’ve transformed the fast food, retail and entertainment industries, the millennial generation — those born between the early 1980s and...