Compelling copy can make the difference between a lackluster website and one that sizzles. Great websites can build your business around the clock by coaxing readers into action, from buying products to calling for a free consultation. Whatever new readers see and read is likely to be their first impression of you and your company...
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By the Editors at Prose
By the Editors at Prose
So, you’re ready to get serious about your content marketing strategy. You’ve decided no more relying on time-crunched executives to post the occasional blog. Never again will you ask the product development team to wrestle with dangling participles in addition to spec sheets. You’re ready to hire some dedicated creative professionals to develop, execute, and...
By the Editors at Prose
Content marketing campaigns are rapidly outperforming yesterday’s advertising and marketing strategies, and quality writers are in high demand. But where are these outstanding writers to be found? Hiring in-house talent often yields an ideal fit, but not everyone can or wants to add staff.
As a result, many companies and organizations are turning to “on-demand”...
By the Editors at Prose
The craft of writing copy has evolved since the classic era glamorized by Mad Men, when marketers could — in the memorable words of one of the characters — “write a prose poem to a potato chip.” Today’s overstimulated consumers are too savvy, and their time is too precious, to be lured in by glitzy...
By the Editors at Prose
Not too long ago, businesses considered their blogs to be an attractive “extra.” Now, however, it’s obvious that blogging is an integral part of the marketing landscape. In fact, “interesting content” is one of the top three reasons people follow brands on social media. And here are a few other facts:
- Small ...