Press releases are tightly-written, compact articles designed to convince the media that your announcement or event is newsworthy. Although the “ideal” goal of a press release is to get an editor interested enough to do some in-depth coverage, they’re often written to be published "as is," giving an editor interesting, compelling news without having to devote...
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By the Editors at Prose
By the Editors at Prose
The word is out: Highly engaging content that informs and begs to be shared is scoring conversions and hooking leads. What kind of content? Everything from blog posts and social media to bylined articles, white papers, e-books, webinars, and podcasts — to name just a few. Successful lead-generation content has only one universal imperative: Value....
By the Editors at Prose
Ordering a “fried mattress” and a “bowl of sandals” on your first trip abroad may be a funny dinner story. At home. With your friends. But your English-speaking business prospects won’t be amused if they find mistakes in your company’s content writing. Well, they may be amused, but they won’t take your business seriously. As...
By the Editors at Prose
Good stories. You want to tell them. We want to hear them. Who already knows how to find, craft, and deliver them? Journalists.
Long before the advent of search engines, journalists were perfecting the craft of dynamic, interesting, and informative content that could capture wide audiences. It’s hardly surprising then that as content marketing developed,...
By the Editors at Prose
Conventional wisdom tells us that attention spans are short so content should be shorter. That might be true when it comes to the latest celebrity gossip, but when people are truly interested in your message, they want more than a bite-sized teaser. Social media campaigns and 500-word blog posts can jump-start engagement, but longer content, like...