Bylined article contributions are one of the quickest ways to establish your company or organization as an industry thought leader. Without a word of advertising, they showcase your intellectual wealth. Best of all, the third-party clout of media exposure ups the ante on credibility and industry leadership. How can you climb on board? Follow these...
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By the Editors at Prose
By the Editors at Prose
Who runs the world? That’s right — women. According to Forbes magazine, women drive up to 80 percent of all consumer purchasing, whether they’re making their own purchases or influencing the purchases of others. Bottom line? If you sell consumer goods, your content needs to engage the women in your audience.
But that’s not as...
By the Editors at Prose
“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin
Action. Drama. Strong characters. A compelling twist that stays with you long after you leave the theater. These are all elements of a great story and memorable characters. Marketing can sometimes lean on storytelling to the...
By the Editors at Prose
When you craft content for your company’s website, blog, and social media sites, you want to accomplish two things: catch Google’s attention and compel readers to engage with your brand. If you skip either step, your audience might be lost — and your content might never be found.
The problem is, when content marketing first started gaining...
By the Editors at Prose
You’ve seen the power of content marketing. A great blog post goes viral, or a popular tweet converts casual readers into devoted fans, and your audience grows exponentially. But did you know that content marketing can also be a great tool for your sales team? Sharply written content can help sales teams attract leads and close sales.
Here...