So you’ve accepted a speaking invitation. Your biography is up on the conference website, accompanied by your best glamour shot. Now there’s nothing left to do — except figure out how exactly you are going to effectively get your message across.
The most famous speeches tend to involve political figures or social activists. “Fourscore and...
People see certain skills as black and white. Take driving. You may assume people can either drive or not, and that driving a race car is just like driving a regular car — only faster. Anyone can do it, you think to yourself. Of course any race car driver will tell you that what they do...
Much digital ink has been spilled in the attempt to understand marketing to women. Despite the fact that relevant marketing techniques from Jack Morton’s brilliant “Beyond Pink,” are common knowledge, more than 90 percent of women say advertisers don’t understand women. What are those advertisers missing? Women are not some alien race or mysterious force...
Your goal in social media marketing is to build a relationship with your target audience. To make your company seem as attractive and credible as possible, you need to offer highly relevant, engaging content on a consistent basis — but that’s not always as easy as it sounds. Indeed, the informal nature of social media...
In the content marketing universe, e-books and white papers are renowned as the marketing materials most successful at influencing decision-makers and generating leads. Why are e-books and white papers so effective at forging a genuine connection between brands and their prospects? Because they provide significant value to their readers, building trust and loyalty for the brands...
