4 Ways High-Quality English Content Can Help Your Brand Break Out of China

So you’ve already built a viable business in China, and now you’re looking for greater international presence. Presumably, what you have at hand is a solid business model and a loyal following. But as you expand your marketing efforts to a global audience, you’ll also need to understand regional cultures, laws, and online behaviors before targeting your content. After all, localizing your content for different audience could help you grow your company and reach potential customers that were previously unreachable. So how do you get started?

One of the most widely spoken languages in the world, English is now commonly regarded as the international language of business. If you want to turn your brand into a successful global business, having high-quality English content writing is essential. Here’s why:

1. English gives you access to the biggest audience

When it comes to gaining international presence for your business, the key is to reach as many countries and speakers as possible. English is the world’s most widely spoken language. English was the number-one language spoken in the largest number of countries in 2012, as reported by Harvard Business Review, and that number has only grown since then. Granted, there are more native Chinese speakers at 1,197 million, but beyond those native speakers, there aren’t many people with a decent grasp of Chinese. English on the other hand, is far more popular worldwide as a second or third language. When you consider that a staggering 1,500 million people speak English at a proficient level, it’s easy to understand why English content writing is critical to the global success of your business.

2. English boosts your company with a multilingual strategy

If you check out the websites of established global corporations, you’ll notice that many display in several languages. By having Chinese on your end, you already have an advantage over many other companies. However, corporations with a multilingual strategy are notably more effective at reaching a wider audience and earning more international recognition. Therefore, when considering adding another language to your content, English should naturally be the best choice. Lionbridge, a well-regarded globalization company, notes that English is less pervasive in critical emerging markets. But because your company’s goal is to break out of China, solid English content writing is critical for your marketing strategy. 

3. English drives global SEO

Gone are the days of traditional marketing, when everything was printed. The secret to managing an international business today is to maximize the global reach of your digital content. That’s why you must do everything you can to drive global SEO (Search Engine Optimization). What’s one of the best ways to achieve that? Present your content in English. With 55.5 percent of the most visited websites being written in English, followed by Russian at 5.9 percent, English content clearly can substantially boost your site’s traffic.

But don’t just use a free app to translate everything into English. Nothing reflects as poorly on your company as automated content. Not only does it sound robotic (obviously!), it is also often riddled with embarrassing mistakes. Look for a high-quality English content writing service (like Prose Media), and present your company with a strong, “human” voice. By demonstrating authenticity and authority, your company can then achieve global SEO success and make a mark in the international market.

4. English helps your company get international press coverage

In a competitive marketplace, what you really need is approval from an authoritative press. With the world’s leading media outlets, such as Financial Times, Forbes, and New York Times, headquartered in English-speaking countries, it is imperative that you can communicate in a language that is comprehensible to most global journalists. After all, you do not want your company to miss out on press opportunities due to a language barrier. Get solid English versions of your content in front of reporters and relevant press contacts, and carve your place in the global market. 

Ready to break out and start winning over more users than ever? Sign up for free access to Prose Media’s platform today, and get started with your first post!