Boost Your Signal and Lose the Interference: Content Marketing Tips for Mobile Tech Companies
Mobile technology is reshaping the way consumers live their lives and businesses get the job done. Is it any surprise that it’s also transforming the way mobile technology companies market themselves?
As more consumers and businesses head online to research, learn, and shop, mobile technology companies are embracing content marketing to make sure their voice is being heard in a sea of competition.
Here are tips for revving up your mobile technology content marketing strategy with three of the most effective content types available today:
Drive traffic with blog posts
Whether they’re short and sweet (about 400 words) or a bit beefier (about 650 words), blog posts offer website visitors a quick, satisfying read on a topic of high interest to them. Blogs are effective because they’re a tried-and-true strategy for improving your search rankings, drawing inbound traffic, and creating long-term relationships with customers.
If you already have a blog, don’t be complacent. You must keep it updated with fresh content on interesting topics. Topics that you might want to write about include: how to develop an app, how native apps are better than HTML5 apps, mobile security issues, reviews of new phone hardware, and issues with mobile payments.
Avoid the hard sell. The goal of a blog post is to inform, not to promote your products. Instead, use each post to educate your readers about a compelling mobile tech topic. Be sure to end each post with a call to action: Give your readers something to do next, whether it’s contacting your company, subscribing to a newsletter, or downloading a resource.
Enlighten and inform with white papers
A white paper is a popular long-form format that lets you explore substantive issues and what they mean for your industry. The language in a white paper tends to be more formal than blog posts. White papers also typically have a sharper focus on research, offering sources to back up every claim and using charts and other graphics to supplement. Here are just a few ways you can use white papers to build thought leadership:
- Dive deep into industry topics to establish expertise and authority
- Feature compelling case studies and customer testimonials
- Establish your company as a pathbreaker by sharing insights on the latest security threats or effectively explaining the Internet of Things
- Thoroughly explain a product series or new release
- Build up excitement for a new promotion or launch
From new promotions to insightful reports, white papers are a fail-proof way to educate and inform your audience, with the long-term ROI in mind. Plus, because they provide great value, white papers are a great lead-generation tool. Offer white papers as free downloads in exchange for an email address. If you hire an outside content vendor to write or edit your white papers, consider requesting a writer with industry expertise.
Engage with social media
Social media platforms like Twitter, Facebook, and Instagram are ideal for publicizing your blog posts and white papers. But if that’s all you’re using them for, you’re missing out. Social media is all about what’s happening right now, this minute. Use it to share breaking news, as well as content from industry experts you trust. But don’t just send out the link — add an insightful comment or two to highlight your own authority. Responding to comments and questions from other users is equally important — after all, social media is a conversation, not a monologue.
And, keeping in mind that social media is intended to be an ongoing conversation, the last thing you want is an awkward silence, caused by the pause between your posts drags on a little (or a lot) too long. For your brand to be relevant across social media, you have to show up every day — in fact, several times a day. Regular posts are the bread-and-butter of a successful social media campaign.
Like many mobile technology companies, you may already be deploying a vibrant content marketing campaigns but want to scale up your strategy to reach more content-hungry customers with higher-quality content. If developing your content strategy is easy, but figuring how to produce the volume of content you need is tough, consider working with a professional writing team like Prose Media. We can get the job done right, leaving you free to focus on your core business and what you do best. Sign up today for free, no-obligation access to our platform. We would love to see what you have in mind.