How Content Marketing Can Save the Planet
Your clean energy company is up against some formidable competition.
The massive fossil-fuel sector knows how to convey its message to the public. With all of the money they pour into marketing, advertising, and lobbying, it may seem as if the deck is stacked against you.
But don’t despair — content marketing is here to help. More and more people, especially millennials, are getting their news through alternative sources, including blogs, white papers and e-books, and social media.
This tectonic shift in the way people consume information gives you an opportunity to promote your message to the masses without breaking the bank.
Here are four strategies to create powerful and engaging content for the modern consumer.
1. Fight misinformation
Blog posts not only create trust and strengthen connections with your readers, they also offer important opportunities to generate quality views that can, in turn, translate into leads in the future.
By providing meaningful content, you can share new information and correct misconceptions that may be negatively affecting the reputation of clean energy, not only in the marketplace but also with the general public. Correcting misinformation is critical for your industry and the success of your business.
The idea that renewable energy will never be economical or powerful enough to replace coal and oil is treated as fact and an indisputable truth, but it isn’t. Advances in science and technology have always driven innovation, especially in the energy industry. A regularly updated blog is a creative and effective way to combat fossil-fuel misinformation campaigns designed to spread lies about the cost efficiency and accessibility of clean energy.
2. Spark debate
Social media campaigns are an excellent way to get people talking and thinking about important issues. Social media set up requires a relatively small investment of time, energy, and money, but it can significantly increase brand awareness, sales, and customer service relations.
If you are willing to spend time to craft engaging content through disciplined research and 100 percent accurate and ethical messaging, a well-placed tweet or Facebook post will boost your standing within the clean energy industry and the general community.
3. Highlight the future
It’s critical to reach millennials with your message. As this 18-to-35 demographic ages and moves from childhood to parenthood, its members’ concern for the future of the planet will shift from the abstract to the tangible.
That’s why you should take every opportunity to clearly state the environmental benefits of clean, renewable energy. A multipronged offensive could include detailed white papers, quick-hitting blog posts, thought-provoking Tweets, and even the occasional picture or video of cute polar bear cubs. (Trust us on that last one; everyone loves baby animals.)
We’re not suggesting using scare tactics — actually, just the opposite. If you lay out the facts for people without hyperbole or anger, they will trust your message and understand that you care about important issues that affect the planet and human race more than individual profits.
4. Stay ahead of the trends
Nothing will damage your content marketing efforts and your brand more than standing still. You understand that the clean energy sector is changing every day, but your customers might not.
Because today’s technologies might be obsolete in six weeks, let alone six months, you need a dedicated team to update your content daily. If a potential customer visits your blog or social media site and discovers that the last post was weeks or months ago, you will give the impression that your business is floundering or that you couldn’t be bothered to stay ahead of the trends.
But if you do what it takes to stay current, you will find the results to be beneficial to your professional goals, business objectives, and the planet itself. We here at Prose Media are experts in crafting original, creative, and compelling content. We’re here when you need us. Sign up for free, no-obligation access to our platform today. We’d love to see what you have in mind.