6 Staffers Who Just Wish You’d Hire Professional Content Writers
Businesses can outsource many tasks, from accounting to transportation, small jobs to major undertakings. Don’t think of outsourcing as giving up control of whatever function you’re delegating. Choosing to outsource is much more like choosing a partner — someone whose business, skills, and interests are a complement to you and your business.
Take writing, for example.
You and your staff or team could spend a lot of time writing and updating websites, creating sales decks, and creating the promotional materials and content marketing pieces you need. That is, of course, on top of all the other things you have to do. On the other hand, you could outsource that function to professional writers while you and your company got on with the business of running a successful business. Now, doesn’t that sound more effective and efficient?
You might be surprised at how many people in your company would benefit from having you outsource content writing.
1. Marketing manager
The marketing manager wants everyone to know that “marketing” isn’t just one skill any more than baking is always about making the same kind of cake. So don’t expect your marketing strategists to plan each strategy, design each brochure, and write every single Twitter or Facebook post themselves, in addition to publishing it all online. They’d very likely appreciate having an extra set of hands on the keyboard when it comes to content creation.
The sales team needs pitches, details, and interesting content about your products, but they’re sales professionals, not writers. Don’t you want them to concentrate on their job, which is selling? Put content professionals in charge of creating the compelling marketing collateral that your sales team needs to convince as many other people as possible how awesome your product really is.
Things can get busy in the C-suite. Everything from biz dev to finance to operations needs their attention. Does senior leadership really have time to be wrestling with blog posts and worrying about dangling participles? Let your leaders lead while your new writing partner gets on with developing white papers that offer “from the top” insights on important industry issues, and creating powerful bylined articles to position your C-suite as thought leaders in their field. Outsourcing uses the expertise of your C-suite — without creating more work for them. Your company reaps the benefits.
4. Web designer
Months of masterful website design can be ruined with a few seconds of careless typing. The most beautiful layout on the web won’t matter at all if the first and only thing visitors see is a typo. Even if the text is correct, copy that’s boring or humdrum can send readers running for the hills. Enhance your site’s design with words worthy of all that work, and keep the site fresh with well-crafted updates. It doesn’t matter how good-looking or well-made something is if it isn’t kept alive. Professional updates to your website copy and blogs keep you from sinking in search engine rankings — and keep you ahead of your rivals.
5. Every other employee
Acting like writing isn’t a big deal while asking everyone to do it can be a big mistake. Most employees, if asked, would say they have plenty to do as it is. They certainly don’t want to take on the additional role of editor as well. It’s one thing to take a moment to hear about a colleague’s holiday story. It’s quite another to “just quickly” proofread or edit an article. Emailing employees to check for errors in articles is even worse than going on about your holiday, because now it’s about work instead of skipping work.
6. And the intern
The intern. Now, maybe you’re saying, “But he’s the youngest, and the kids are all about social media. Why not ask him to crank out some content?
Because writing is a precision instrument—like a knife. Used properly it can help create delicate or useful items, but one slip and everyone’s screaming. Many brands have had some sort of spectacular social media disaster when the least-experienced person in the office was put in charge of the brand’s “voice.”
Everyone in your company can benefit from professional content writing — and that means you and your company can benefit as well. If you’re ready to explore how outsourcing your content creation needs can help you and your employees succeed, sign up to gain free access to our platform today. Our streamlined, easy to use writing and editorial service uses only professionally trained writers and expert editors to create custom content to meet your unique business needs. If you’re a busy business, Prose Media is the perfect content partner for you.