Quality content is impactful, memorable, and relatable. It has a human touch and a command of language, buoyed by wit and intelligence. It can't be dry or predictable. But quality content is also a top business priority.
A recent article in McKinsey Quarterly observes that we're on the cusp of a new golden age for marketing in which companies and marketers need to boost their precision, broaden their scope, move more quickly, and tell better stories.